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Readability - The Power to Boost pWIN Rates (APMP Webinar)
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 Export to Your Calendar 6/17/2020
When: Wednesday, June 17
11am Eastern U.S.
Where: Online Webinar
Presenter: Evelyn Wolf, CMO, VisibleThread
Contact: APMP Member Services

Online registration is available until: 6/17/2020
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What You'll Learn

“Our RFP authors are the engineers. These are our subject matter experts,” Jessica Conrad, senior proposal manager at Collins Aerospace explains. Often the recipient of the RFP is not an expert. Since focussing on readability and clarity, their customers have commented that copy is much easier to understand. And RFP wins have gone up significantly from 30% to almost 80%.

Boeing Global Services used to spend 24 manual hours on readability reporting, 12 on acronym reports and another 26 on quality tracking. Through automation and a commitment to readability, they reduced these 62 total hours down to 7.

Improving readability and writing more clearly is not easy. Especially when the author is not a professional writer. In this webinar, we will:

  • Demystify readability and explain what it actually means
  • Show the impact clarity and readability can make to your proposals
  • Leave you with practical tips on how to get started

Key takeaways

  • What does readability actually mean
  • What difference can clarity and readability make to proposals
  • Tips on how to get started

Target Audience

Proposal and contract managers (all levels of experience) who are part of a larger Bid Center. Readability becomes a real issue when multiple individuals and teams are working on the same proposal. Our solution is enterprise driven.


Evelyn Wolf

Evelyn is responsible for VisibleThread's marketing activities across all sectors. Together with her team she spreads the message that words matter. Whether through our own online content or events, she provides valuable communication to our audience that helps them implement a plain language strategy.

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