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How to Maintain a Content Library (APMP Webinar)
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A Best of BPC Europe Webinar

4/30/2020
When: Thursday, April 30
12pm Eastern US
Where: Live Webinar
Presenter: Samantha Enslen, President, Dragonfly Editorial
Contact: APMP Member Services

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What You'll Learn

Content libraries have introduced a whole new way to create proposals -- develop standard proposal sections, tag them accordingly, then plug-and-play and customize when it's time to create a bid. Unfortunately, the old adage of "garbage in, garbage out" holds true for content libraries. What do you do when you realize your library is full of 5,000+ entries -- some outdated, some redundant, and some just bad? This presentation will describe a strategy for starting (or cleaning up) a content library, regardless of the type of system you house it in.

This session will include the presenter's own experiences, plus best practices from companies she's worked with: Fiserv, BlueCross BlueShield, Rockwell Collins, and others.

Key takeaways

Attendees will learn:

  1. What to include in a content library
  2. How to organize it
  3. How to maintain it on an ongoing basis

Presenter

Samantha Enslen
President
Dragonfly Editorial

Samantha Enslen runs Dragonfly Editorial, an agency that provides proposal writing, editing, and design for a wide range of companies. Samantha is the former Editorial Manager for CSC, where she managed the editorial function for this $3B government contractor. She is currently Vice President of ACES: The Society for Editing is is managing editor of ACES' quarterly journal, Tracking Changes.

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