What You'll Learn
High-quality bid content is integral to winning business. Maintaining consistency of message across multiple languages is a significant challenge. The challenges only increase when teams are asked to work in a second language. The potential to be unclear or accidentally say the wrong thing and so fail to communicate your ideas becomes a risk that cannot be ignored.
We will describe how to get your content strategy right. We will show you how, by writing for reuse, you can remain consistent across languages and say what you mean. We will provide tips on what to look for when reviewing content produced by second-language authors. We will tell you how to manage a multilingual content library and describe best practice processes for creating and revising content.
Attendees will gain an understanding of the steps that they should follow to robustly and consistently govern their content and so win more business at home and abroad.
- Strategies for managing a multilingual bid content library
- What to take into account when creating content in multiple languages
- Reviewing content in multiple languages - what’s important and what’s not
Anyone involved in writing content for bids, managing content libraries/knowledge databases, bid writers, technical authors specifically those who may be involved in multinational bid teams and bidding in languages that are not their native language.
Kathryn Potter, CF APMP
Director, The Creative Fact
Today, Kathryn is Director of The Creative Fact, whose mission is to help organisations and bid teams to maximise what a bid content library can deliver in terms of good, compelling content that can save time and improve win rates.
Dr. Andrew Loveridge, CP APMP
Independent Consultant, Alpha Lima Limited
Andrew is an Independent Consultant who helps his clients produce high-quality, winning bids. He believes that careful use of standardisation and automation allows more time to be spent making the message bespoke and so more engaging to the client.
Between them, Kathryn and Andrew have over 30 years of experience leading and collaborating with multinational bid teams and winning business in technology, defence, IT, construction and finance. In their time they have run international departments, worked across Europe, coached second-language authors, written, proofed and automated bids large and small.
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