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Webinar: Pricing in Turbulent Times
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Webinar: Pricing in Turbulent Times

Takeaways/What will you learn? 1. The disruptive nature of this crisis to business-as-usual 2. How pricing can help in the current depressed climate 3. How to prepare for the rebound in Q3 and Q4 4. The long-term impact of this crisis

 Export to Your Calendar 6/11/2020
When: Thursday, June 11
12:00-1:00 PM PDT
Presenter: Stephan M. Liozu, Ph.D.

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The sky is falling. Experts predict a sharp depression for one or two quarters in the double digits. Some argue that this shock to the economy could prove worse than the 1929-1935 Great Depression and that it might take 18 months to fully recover.

The reality is that we are all impacted, even the sector benefiting by a short-term boost in demand. Pricing and proposal management professionals are in the middle of a fire fight right now and there are many considerations of what to do and not to do when panic strikes. In this crisis, there are some opportunities to make some changes that can benefit your organization and your customers in the long term. Being ready now for Q3 and Q4 recovery and collaborating with sales, marketing, and supply chains teams now can help reinforce the P&L when we exit this turmoil.

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Webinar ID: 215-109-203

Presenter’s Name:  Stephan M. Liozu, Ph.D.

Stephan M. Liozu is Chief Value Officer of the Thales Group ( He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer certified Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. He authored five books, Monetizing Data (2018), Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited four books, Pricing Strategy Implementation – Translating Pricing Strategy into Results (2019), Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Stephan sits on the Advisory Board of Professional Pricing Society



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