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Florida: The Language of Success: Delivering a Client Centered Message
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Florida: The Language of Success: Delivering a Client Centered Message

When: 5/12/2011
From 4:00 PM EDT
Where: Virtual
Contact: Chuck Keller
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The chapter's next general membership meeting will be held virtually on May 12, 2011, starting at 4 p.m. (eastern), 3 p.m. (central). The main program will be The Language of Success: Delivering a Client Centered Message by Dr. Tom Sant of Hyde Park Partners. Monitor the APMP Florida Sunshine Chapter website ( for more details about the meeting.

Presentation Info

The Language of Success: Delivering a Client-Centered Message by Dr. Tom Sant, Hyde Park Partners (

Presentation Summary: Sales people and proposal writers sometimes forget to use language the customer understands. Instead they slip into languages that don't work –- Fluff, Guff, Weasel, and Geek. This presentation will illustrate these languages in hilarious fashion, drawing examples from real-world proposals, including observations and advice in Tom's book, Language of Success. Tom will explain how to avoid these languages and how to focus on using clear, client-centered, persuasive language that moves deals forward and helps win business.

About the Presenter: An internationally known expert in proposal writing, Tom has been called "America's foremost practitioner of proposal writing" by the American Management Association. Through his consulting firm, Hyde Park Partners, he provides thought leadership, consulting, and training programs focused on sales process improvement, the creation of compelling value propositions, and the development of winning sales proposals. He has trained thousands of sales people, executives, and other professionals to write winning proposals, deliver effective presentations, and manage complex communication projects in a career that has spanned more than 25 years. A former college professor and standup comic, Tom has founded two successful firms and written three books: Persuasive Business Proposals, The Giants of Sales, and The Language of Success. He was named one of the first ever Fellows of the APMP in recognition of his contributions to the field.

Meeting Door Prizes

The following three books, all written by the meeting speaker, Tom Sant, will be given away as door prizes.

  • The Language of Success
  • Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
  • The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You about Real Sales Success

Webinar Check-in (Live Meeting)

Conference Call Line

Dial-in phone number: 888-617-3400; Pass code: 1091032

Note: Please check-in (via the webinar and phone) at least 10 minutes prior to meeting start. (You’ll be able to check-in as early as 30 minutes prior to meeting kickoff.) We plan to start the meeting promptly at the top of the hour (4 p.m., eastern; 3 p.m., central). If you have a problem checking in, please contact Sherry Bowles, our Chapter Chair, at 850-337-2611 or

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