Our next meeting: An Atlanta Preview: Nancy Webb on Page Architecture at Work
6 p.m. Thursday, April 18, 2013
Webcast presentation: free to members and guests, but registration is required.
(The chapter has not established any official venues for this event, but you are welcome to invite colleagues and establish your own venue to participate in the meeting)
Nancy Webb, a member of the APMP California chapter, will be a presenter at APMP Bid & Proposal Con 2013 in Atlanta in late May. She will give us a preview of her talk at our April meeting.
Page Architecture is an integrated visual approach to page design that encompasses text, graphics, color, pacing, and branding—all within the context of the underlying construction of a page. Good page architecture creates impressions of competence, clarity and professionalism. In this session we’ll explore some of the key elements, helping you quickly and easily improve the effectiveness of your documents.
Understanding how a reader takes in information enables you to create pages that accommodate those hard-wired predispositions. When deciding the visuals it’s important to know what to do, and what to avoid. We’ll examine typical problem areas and cover how to finesse important details—including the logic and reasoning behind the decision-making process. You’ll see alternate solutions that clearly illustrate the underlying concepts. Best of all, you’ll be able to raise the overall quality of your bids and proposals using the same technology and personnel you use right now!
Nancy Webb is a Visual Communication Strategist and owner of Nancy Webb Graphic Design. For 25+ years she’s created identity systems, collateral, and books—and developed design directions and long-term strategies—for a wide variety of clients. Her unique blend of expertise in branding and books, and her immersion in text design, have proven ideal for proposals. Her passion for helping businesses improve their own visual communication fuels her enthusiastically received seminars and trainings.