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Benchmarks in Price-to-Win and Competitive Analysis Capability
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Benchmarks in Price-to-Win and Competitive Analysis Capability

One two-hour online tutorial session.

When: This is a webinar recording.
Where: Online Training Tutorial

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This webinar has occurred in the past. Purchase a recording of the webinar in the APMP Online Store.

In this APMP Center for Business Development online webinar recording attendees will gain:

  • An appreciation for the organizational characteristics that are "critical success factors" for effectively implementing PTW/CA 
  • An understanding of the current state-of-the-art in PTW/CA processes, practices, tools, and techniques 
  • A working knowledge of how to approach PTW/CA capability development within a given company at a given BD maturity level 
  • A useful checklist of issues to be addressed in building PTW/CA capability within an organization, regardless of its size or complexity 
  • Context for addressing the hard question of both pricing programs to win and winning programs that can be executed

APMP Members: $79 USD    
Non-members: $129 USD

Questions regarding this program? Please contact Howard Nutt, APMP CBDE Executive Director, at