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Newcastle upon Tyne Event: Executive Summary Masterclass
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Newcastle upon Tyne Event: Executive Summary Masterclass

During this interactive session, Jon Williams will draw upon research with evaluators that tested their views on the Executive Summaries that they receive - as well as his extensive experience of producing them for must-win bids.

When: Thursday 30th April 2015
8.30 - 10am
Where: Cundall
Horsley House
Regent Centre, Gosforth
Newcastle upon Tyne NE3 3LU
United Kingdom
Presenter: Jon Williams, Strategic Proposals Ltd
Contact: Events Team

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By popular request in the NE of England, a morning workshop


Jon Williams PPF. APMP

Co-Author of 'The Proposal Guys' blog

Thursday 30th April 2015

8.30am - 10am

in Newcastle upon Tyne

by kind invitation of

Cundall logo

This popular session has been described by delegates at our regional meetings as "inspiring", "excellent", "enthusiastic" and as giving "plenty to take away and use later". Jon Williams is happily willing to run his presentation once again at Cundall's offices in Newcastle upon Tyne so that APMP UK's members in the North East, both new and longstanding - and their guests - can benefit.

Developing an Executive Summary can be an intense and emotionally-charged process, with lots of contributors arguing about themes, roles, structure, content and timescales.

Do you question what buyers really look for in that critical opening section of your proposal?

During this interactive session, Jon Williams will draw upon research with evaluators that tested their views on the Executive Summaries that they receive - as well as his extensive experience of producing them for must-win bids.

You will receive practical advice that will enable you to develop highly effective, high impact Executive Summaries quickly and painlessly. This insightful masterclass is guaranteed to be informative, entertaining and thought-provoking. Now it's your turn to benefit.

David Freedman

About our speaker - Jon Williams PPF.APMP

Jon Williams is Managing Director of Strategic Proposals Limited. He established the business in 2001, initially as a practice within PMMS (the international purchasing consultancy), where he served as a main board director.

Jon is recognised for his passion for proposals, championing proposal management best practice as he and his team help bidders to capture 'must win' deals and to bring about radical increases in win rates. He has completed proposal assignments in thirty countries worldwide, with clients in sectors such as IT, telecoms, insurance, banking and logistics. 

His consulting experience includes a highly successful spell as the interim Head of Bids & Tenders for one of the UK’s leading financial services companies, taking win rates from 20% to 70%.

Tickets for this event can be booked here:

Attendance at this event will earn 5 Continuing Education Units (CEUs) towards the Continuing Professional Development (CPD) requirement of the APMP Accreditation Programme. Bring your paper ticket for signature if you need proof of attendance.

Venue: This month our meeting is kindly sponsored by Cundall: Horsley House, Regent Centre, Gosforth, Newcastle upon Tyne NE3 3LU.

Driving Directions

From the north via the A1, access to Regent Centre is via the City (North) junction for Gosforth and can also be used by cars travelling from the south via the A1. 

Take the exit toward City (North)/Gosforth

  • At the roundabout, take the 3rd exit onto Kingston Park Road.
  • At the roundabout, take the 2nd exit onto Wansbeck Road.
  • Turn left onto Regent Farm Road, after Asda. 
  • At the roundabout, take the 1st exit and report to the Parking Control under the building on the right.
  • Turn left and take the second left into the main car park. Please park in Bays 1-60. 

SAT NAV postcode NE3 3LU

Directions from Regent Centre Metro and Bus Station

1. When leaving the metro station, turn right towards Regent Point

2. Walk past the entrance to the Multi-storey Car Park

3. Follow the path around Regent Point, on your right.

4. Follow this path until you reach a large roundabout.

5. At the roundabout cross the road and enter the car park on your left, you should see Horsley House.

6. Cundall are based on the 7th Floor of Horsley House.

By Train

By mainline train arriving at Newcastle Central station, access to and from Regent Centre is via the Metro on the Newcastle Airport link. Approximately 20 minutes travel time.


8.30am – 9.00am   Welcome, refreshments and networking

9.00am – 10.00pm  – Masterclass and questions

If you book, but later find you can't make it, please let us know ( so that we can adjust the catering.

When booking, please enter your name, job title and company exactly as you want it to appear on your name badge as the data from these three fields is merged directly to produce the badges. 

We look forward to welcoming you.

 The Events Team

Reviews and slide decks for past events can be downloaded from the Past Events page of our website here.

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