Print Page | Your Cart | Sign In | Become a New Member
APMP Best Practice Techniques - 18th October 2016 - Reading, Berkshire
Tell a Friend About This EventTell a Friend
APMP Best Practice Techniques - 18th October 2016 - Reading, Berkshire

APMP Best Practice Techniques Bid/Proposal Planning Content Planning Proposal Writing Client Interface & Strategy Development Morning & Afternoon Workshops

When: Tuesday 18th October 2016
9.30am - 5pm
Where: Wokefield Park
Goodboys Lane
Reading, Berkshire  RG7 3AE
United Kingdom
Contact: APMP UK Conference

« Go to Upcoming Event List  



APMP Best Practice Techniques 
Bid/Proposal Planning  |  Content Planning
Proposal Writing  | Client Interface & Strategy Development

Morning & Afternoon Workshops   |   18th October 2016   |   Reading, Berkshire


A series of half day workshops on Tuesday 18th October, the preceding day to the main Conference. These workshops are being run in addition to the usual APMP certification courses, thereby offering you a wider choice of formal certification and training.

The workshops are designed to offer formal training which meet the requirements of some of the competencies required to pass the Practitioner certification. This is not the only reason to attend, as the courses are worthwhile learning events in themselves, whether you are considering certification or not.  

All workshops include lunch that will be served at 12.30

Booking can be made here.

Client Interface & Strategy Development   |   9:30am - 12:30pm

Strategic Proposals

Presented by Graham Ablett, Strategic Proposals


Traditional proposal teams operate in reactive mode – engaging after an RFP has landed, in an often-fraught fight to submit a compliant document. Yet the most successful proposal teams in 2016 provide significantly enhanced support for the sales process – aligning themselves more closely to marketing and business development activities.

In this interactive workshop, we’ll explore the stages of evolution of contemporary proposal centres – as they draw forward in the capture process to embrace pre-proposal planning, proactive proposals and renewal proposals, as well as then steering the team through to the pitch and beyond.

Attending this session will boost your knowledge and equip you with the understanding needed to confidently respond to the Practitioner competencies “Client Interface Management” and “Winning Strategy Development”.


Graham Ablett is a Consulting Director at Strategic Proposals, holds the highest level of accreditation in the proposal industry (APMP Professional) and is an APMP Approved Trainer. Graham regularly delivers proposal skills development and audit workshops across a wide range of industry sectors. He also works with clients on specific deals and improvement projects, including setting up the proposal centre that won the 2016 “UK Sales Support Team of the Year” award.

Lunch will be served at 12.30


Bid/Proposal Planning   |   9:30am - 12:30pmShipley

Presented by Tony Birch - Shipley Ltd


Preparing for the Kick Off Meeting

This workshop will cover all the key activities that a Bid/Proposal Manager should do before holding the Kick Off meeting.  Participants will gain knowledge of the best practice steps, as well as how to tailor them for different sizes and complexities of Bid/Proposal documents.  Topics covered will include identifying all the requirements, building a compliance matrix, developing a proposal outline and preparing a proposal template.  Finally, the participants will learn about preparing themselves for the meeting.

Lunch will be served at 12.30

Proposal Writing   |   2pm - 5pm

Strategic Proposals

Presented by Susan Hanning – Strategic Proposals 


In this workshop, we look at the key ways in which proposal writers can achieve greater impact. 

Areas covered include:

·       creating a powerful structure

·       getting the tone right

·       being clear and concise

·       achieving customer focus

·       using visuals and headings effectively

·       treating the proposal holistically

We also look at ways to avoid the common grammatical errors that can undermine proposals.


Susan Hanning CPP APMP is Head of Proposals, Scotland at Strategic Proposals Scotland and has more than 20 year’ experience in corporate marketing and bidding roles.  She specialises in training large corporates on how to transform their proposal presentations, drawing upon her very useful previous career as a research psychologist.

Lunch will be served at 12.30.


Content Planning   |   2pm - 5pm

Presented by Cathy Day - Shipley Ltd


Getting from Content Plans (Storyboards) to the proposal document

This workshop will explain how to use content plans (storyboards) to ensure that the key messages for the Bid/Proposal document are captured. Participants will be shown techniques that will help them to guide the writers on how to use content plans, as well as how to ensure that the content plan messages make it into the Bid/Proposal document itself. Finally, the participants will learn how the content plans can be used to support the reviewing process.

Lunch will be served at 12.30.

Each session will provide you with competency training that has been specifically designed to meet the standards required by APMP for Practitioner Certification. In addition to the 10 CEU credits you will receive for attending the 2 day  conference (optional). Each of these training modules will earn you 3 CEU credits.

Member Cost

One Best Practitioner session:  £58*

Two Best Practitioner sessions: £85* 

Non Member Cost

One Best Practitioner session: £73*

Two Best Practitioner sessions: £99* 

*cost excludes VAT and booking fee

Refreshments and lunch are included

Places are limited so early booking is recommended.

Please refer the APMP UK Conference website for venue, accommodation and further details.


Booking can be made here.




Accept Cookies?