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APMP Webinar: The Art of Designing a Winning Price
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When: 1:00 p.m. to 2:00 p.m. EST USA
Where: United States
Contact: APMP Membership

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This webinar occurred January 2017. Click here to access a recording.

Imagine you are confident about your best value technical proposal and you’ve put enormous resources into crafting it. You impatiently wait to find out if you won. But you lose. Was price a deciding factor? Pricing strategy is not just about taking the cost and slapping a profit on the numbers. It is an art. In today's environment of lean budgets and strong competition, price is more a factor now than ever before – even if the bid is a best value.

Top Takeaways

  1. Learn the top five pricing strategies most overlook
  2. Discover the most common pitfalls of pricing
  3. Find out what most organizations do to achieve a winning price

Target Audience

Organization business development leaders
Capture and proposal managers


Marsha Lindquist, President of Granite Leadership Strategies, Inc., is an experienced price proposal manager and contracts professional. She is an expert in price proposal management and development, pricing strategy, and prices that win techniques.

Marsha Lindquist has built a tradition of quality consulting to Government contractors for over 30 years. Marsha has developed a wide-ranging experience with Government contracting firms – most specifically for scientific and high technology companies.

Ms. Lindquist has achieved the distinguished title of National Contract Management Association Fellow and the Association of Proposal Management Professional Foundation Level Accreditation.