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The Impact of AI on Proposal Management Today (Sponsored Webinar)
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When: Tuesday, July 14, 2020
11:00 am - 12:00 pm Eastern U.S.
Where: Live Webinar
Presenter: Laura Murdock Victorino and Mark Cramer

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Session Description

This webinar builds on Mark Cramer’s 2019 BPC presentation, “So How Does This AI Thing Work Anyway,” defining in layman’s terms what set of technologies collectively create AI for proposal creation and management, how those technologies can be implemented, and what proposal managers should understand about how AI can impact and improve their jobs today – and tomorrow.

Top Takeaways

  • A robust AI solution can help Bid & Proposal teams be more efficient in multiple phases of the proposal development process.
  • Responsibly designed solutions enhance a proposal professional’s capabilities.
  • How to assess the value a robust AI solution can deliver.

Target Audience

  • Valuable for proposal teams looking to manage their historical proposal content with less effort
  • Ideal for Proposal teams interested in spending more time customizing content in each proposal while spending less time on preparatory and project management tasks
  • Particularly relevant for teams producing proposals for services offerings or customized product and services-oriented solutions, particularly in industries including IT and software.
  • Also fitting for Proposal teams preparing complex RFP responses, including those teams responding to U.S Federal or other government (SLED) RFPs.


Laura Murdock Victorino is an accomplished and versatile executive with proven skills in launching new businesses, particularly the strategic commercialization of new technologies, launched via "intrapreneurship" at public companies. She is leveraging these skills daily in her role as the GM of, the latest offering from Xerox at PARC.


Mark Cramer is a product management and AI veteran with over 20 years of experience. Mark leads the product team for as part of his role as Applied AI Product Management lead at Xerox at PARC. Before joining the team, he founded Rank Dynamics which developed AI to enhance the relevance of search results.


APMP's Sponsored Webinar Series is a forum specifically for sponsors to showcase their products, services, and/or practices. They are free to attend for APMP members and nonmembers. APMP does not share participant contact information with the sponsor. These webinars offer a forum for ideas and information that represent our sponsors' unique perspectives. For established industry best practices and resources, visit the APMP Body of Knowledge.

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