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VALLEY OF THE SUN CHAPTER WEBINAR - To Bid or Not To Bid… That Is the Question
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VALLEY OF THE SUN CHAPTER WEBINAR - To Bid or Not To Bid… That Is the Question

With increased competition and B&P budgets getting tighter, Bid/No Bid decisions are becoming more and more important, and frequently harder to make. This presentation uses 5 Case Studies, based on real-life examples and outcomes, to illustrate some of the pitfalls to avoid when choosing to go forward with a bid. This highly interactive presentation will leave the audience with plenty of food for thought next time they are faced with the question: “To Bid or Not To Bid?”

 Export to Your Calendar 10/14/2020
When: Wednesday, October 14, 2020
12:00-1:00pm PDT
Presenter: Marina Goren
Contact: Cheri Fisher

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Audience will participate throughout the presentation when trying to make their bid/no bid decision real-time, after being presented with the facts of each case study and explaining their rationale. Then the real outcomes will be uncovered and lessons learned from each will be explained. 

Top 3 takeaways from this presentation are:

  • Focusing the B&P dollars on the right opportunities is just smart business
  • Don’t be fooled by the “too obvious” to fall prey to proposal fodder
  • Consider all aspects when making your careful decision – even if you win – is it worth it?

Who should attend?
Capture, BD and Proposal professionals (mid to senior level)

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Presenter Bio:

Marina Goren is the President/CEO of Smart BD Consulting – a successful MD/DC/NVA area Capture and Proposal Development firm. Over the past 8 years she has successfully grown her company to over 160 consultants serving over 50 Federal Government contracting clients. She teaches numerous Proposal Development and Capture courses and was an APMP speaker since 2014. Ms. Goren continues to personally support her clients in pioneering new frontiers and winning large strategic bids, while running her company. Ms. Goren has been instrumental at Billions of Dollars in wins for her clients (including a recent single award $1.2B win). Prior to starting her own company, Ms. Goren was a Vice President of Business Development at ASRC Primus and helped grow the company from 2 to over 1,600 FTEs in just a little over 5 years. Ms. Goren had a progressive career in IT, Operations and Business Development for the past 23 years.


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