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2016 Conference Sessions
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Irrefutable Evidence in IT, Engineering, and Telecom Proposals: Powerful Proof Points for 30 Percent More Persuasive Proposals

Wednesday, May 25, 2016 | 3:30 PM - 4:30 PM | Fairfax B

Christopher Sant
Even to a battle-hardened veteran, proposals in technical fields present one of the toughest challenges in sales. How do you translate dense, analytical text into white hot persuasion? Worse still, you’re frequently thrown in with nothing beyond a hastily completed blue sheet. Is it any wonder that sometimes you feel abandoned? Arm your proposal with one of the most powerful weapons in your arsenal: evidence. By ensuring your value proposition hits home and giving your numbers credibility, the right evidence makes your proposals 30 percent more persuasive. Learn to easily find, create, and use evidence so you emerge victorious.

Chris Sant is a graduate of Stanford Law School and editor of Tom Sant’s best-selling proposal books. As a proposal consultant, he draws on his unique skills in legal and economic analysis to help companies in engineering, IT, banking and HR be as persuasive as legally allowed. As a lawyer, he never lost a trial, won a path-breaking First Amendment ruling, was honored by the California State Bar and was named Consumer Lawyer of the Year.

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