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News & Press: Publications

Writing Business Bids & Proposals for Dummies is APMP’s Number One Selling Book

Tuesday, January 17, 2017   (0 Comments)
Posted by: APMP
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Washington, DC, January 17, 2016 –  The Association of Proposal Management’s Professionals (APMP) first book for commercial bookstores called APMP’s Writing Business Bids and Proposals for Dummies has zoomed to the top of the APMP best-seller list and has impressed Wiley Publications, the book’s publisher.

Despite a crowded business book market, APMP’s Writing Business Bids and Proposals for Dummies sold out of its first printing seven months ahead of schedule and once its books in stores all over the world have sold, the book will immediately go into its second printing. 

APMP’s Writing Business Bids and Proposals for Dummies is the first book of its kind written to pass on the collected knowledge and skills of professional proposal writers without having to be one. The 404-page book is the ultimate reference guide or refresher for proposal writers to guide them step-by-step on how to think, organize their thoughts, write, edit, and deliver a proposal that gives them the best chance of winning using APMP's best practices.

APMP’s Writing Business Bids and Proposals for Dummies reached the following milestones and shattered all previous APMP publication sales records, in just under five months:

·       Sold 1,130 books (1038 to APMP members and 92 to non-members) and eclipsed publisher goals seven months early. 

·       76 percent of sales were in the United States

·       24 percent in the UK and other international markets

·       315 books or 28 percent of all books were sold in December 2016

“We are humbled by the way the industry embraced this book globally,” said Rick Harris, Executive director of APMP.  “The reason it flew off our book shelves is because it is a true ‘how-to’ book and is gets the reader get started on their proposal,” he said.

Harris added that APMP expects to see greater sales in the coming months in non-US markets due to targeted advertising and promotions and that fact that the infrastructure is now better in place to service international sales.  Wiley Publications told APMP that its book was one of the big surprises of the year by consistently outselling much more established business book titles.

The book is broken down into six parts including: Understanding Proposal Development, Focusing on Your Customer, Planning Your Approach, Creating Your Proposal, Taking Your Proposal to the Next Level, and the highly informative and philosophical Part of Tens.  Readers will get 16 chapters of information, jam-packed with hundreds of tips, warnings, and proposal reminders.

APMP’s Writing Business Bids and Proposals for Dummies was written by Neil Cobb and Charlie Divine, two APMP Fellows.  Both Cobb and Divine have a combined 50+ years of proposal writing and management experience and have been on the front lines of proposal writing globally.

For more information or to buy APMP’s fastest selling publication, please go to