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2016 Conference Sessions
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Gaining a Real Competitive Advantage

Thursday, May 26, 2016 | 1:00 PM - 2:00 PM | Back Bay C

Brad Douglas
Randy Richter
How to apply opportunity, competition, and customer research into meaningful win strategies and capture plans has been a speed bump for years. This interactive session will bring together Bloomberg Government, Richter & Company, and Shipley Associates to discuss how to make search and competitive assessment data meaningful.  The outcome: to help participants learn to gain a true competitive advantage with tools, process and know-how.

Brad Douglas, CF APMP, chief operating officer, Shipley Associates, is a proven business development leader with more than 30 years' experience in marketing, business development, capture management, sales and executive leadership. He has helped many companies compete for and win strategic contracts, both in the business-to-government and business-to-business sectors. He is a strategic thinker with best practice knowledge and an ability to implement business development initiatives.

Randy Richter is President of Richter & Company, a Frederick, Maryland based competitive analysis and pricing strategy firm. His knowledge and experience – combined with outstanding analytical and presentation skills and an overwhelming "can do” attitude – have helped clients win more than $30 billion in new business in the past three years, alone.  He is a highly-rated – and highly entertaining – speaker at many events, including APMP national and regional conferences.

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