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2016 Conference Sessions
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Making It Count: The Effective Executive Summary

Wednesday, May 25, 2016 | 2:00 PM - 3:00 PM | Fairfax B

Dick Eassom
An effective executive summary is one of the most important parts of your proposal. It sets a positive, confident tone for the evaluators and helps them sell you as the winner. It may not be scored like your technical and management content, but all your customer's decision makers will read the executive summary first. Sometimes, that's all that they read, so it better be good and create a positive impact for your company and your solution. This presentation provides an introduction into the best practices for creating effective proposal executive summaries.

Dick Eassom, CF APMP Fellow, is a vice president at SM&A, a certified APMP Fellow, past APMP CEO, recipient of the APMP Founders’ Award, and a presenter at 12 APMP Annual International Conferences and numerous APMP chapter events. Dick authored over 40 "Wordman’s Production Corner” articles published in the APMP Perspective, and he has more than 20 years’ experience developing and leading proposals to a wide variety of market sectors in the U.S., U.K., Canada, Australia, and Germany.

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