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Proposal Writing: Guide the Evaluator to Award You the Contract
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Learn Proposal Writing - Guide the Evaluator to Award You the Contract
A Lohfeld Consulting Group Proposal Writing Class

Retail Price: $695
APMP Member Price: $595 Save $100!

In this seminar, you will improve your proposal writing, resulting in improved proposal quality and increased win rates. Students will learn what constitutes great proposal writing as well as how to plan and write effective proposals, avoid pitfalls commonly found in proposal writing, and write content to efficiently increase proposal evaluation scores. These techniques are explained in detail for technical, management, past performance, and resume volumes. Class exercises allow students to practice these skills in class with instructor feedback.

What you will learn:

  • How the government evaluates proposals in order to write content that achieves high scores
  • Proven quality measures for analyzing proposal content
  • How to get organized with schedules, compliance matrices, and outlines
  • How to plan proposal content using techniques such as templates and annotated outlines
  • How to develop strengths-based win themes
  • What proof points are and how to substantiate your claims with them
  • The APB method and how to effectively write compliant, responsive, and compelling proposal responses with it
  • Other tools and tips for effective writing
  • How to develop action captions for graphics that underscore key messages
  • How to recover your content based on review feedback

Seminar Schedule:

Time Activity
8:30 am Introductions & Purpose
9:00 am How the Government evaluates and scores proposals
9:30 am Defining a great proposal/7 quality measures
9:45 am Break
10:00 am Getting Organized
Team activity: building a realistic schedule
11:30 am Lunch
12:15 pm Planning content
Team activity: developing strengths-based win themes
1:15 pm Proof points
Team activity: identifying necessary data for proof points
2:15 pm Break
2:30 pm Proposal writing techniques
3:15 pm Graphics
Team activity: developing action captions
3:45 pm Proposal review and recovery
4:15 pm Conclusion and Q&A

This full-day course qualifies for 10 APMP Continuing Education Units (CEUs).

Who should attend?
This course is designed for technical and managerial professionals, company executives, and proposal professionals who are called upon to write sections of proposals or lead proposal volumes.

For a schedule of public classes, click here. For information on scheduling a private class, click here.