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2016 Conference Sessions
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Making Design a Discriminator

Friday, May 27, 2016 | 3:50 PM - 4:50 PM | Back Bay D

Mindy Marchel
Aaron Birbeck
Anita Magriplis
Does design play an integral role in your proposal process? This session provides a new perspective, including design as a key driver in communicating your message and the credibility, effectiveness and success of your proposal. Design elements are explored — not only graphics, but typography, layout, color palette, the balance of color and white space, and overall feel of the proposal. Methods for creating effective designs that have proven successful are shared, including identifying traits of a great design lead, welcoming graphic artists in technical solution discussions and overall design decisions, and more.

Mindy Marchel co-owns/operates Salentis International, providing extensive proposal and communications management expertise for government and commercial contracts globally. She has directed and assisted the development of more than 85 proposals for contracts worth more than $68B total and authored several writing/style guides and proposal presentation methods for multiple production departments. She is also a co-founder of Prior to contracting, she earned her Bachelor’s in English Education, minoring in Nonfiction Writing. She taught in China.

Following a successful career as an officer in the Australian Army, co-founder Aaron Birkbeck transitioned into a commercial career in remote sites logistics in the Middle East, West Africa and Afghanistan before transitioning to the proposal world. He has participated in the development of proposals for government and commercial contracts worth a total in excess of $70B. Aaron has a B.A. in English and an M.B.A. in Finance, among other tertiary qualifications.

Anita Magriplis, co-founder of, runs a successful proposal design company, Integrated Design. With a Bachelor’s in Visual Arts and more than 20 years’ experience, she has performed design services on more than 200 proposals, leading design efforts on over 100, including projects for U.S. and foreign governments, as well as commercial clients. Anita also trains designers and graphic artists on design, including design software, strategy, workflow solutions, presentation methods, and effective graphic development.

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