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2016 Conference Sessions
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COMMERCIAL | Intermediate/Advanced

The Power of Persuasion: Top 10 Ways to Win Using Proposal Persuasion Science

Friday, May 27, 2016 | 10:00 AM - 11:30 AM | Republic

Mike Parkinson
Colleen Jolly
Get real-world techniques that win proposals using the science of persuasion. In this interactive class, see what works (and what does not) and learn how to immediately do it yourself. Improve your likelihood of winning your next proposal by 43 percent or more using these persuasion techniques. Get new, innovative ideas, and validate if you are doing everything you can to win. The audience will validate the effectiveness of many of these techniques so that you can pick which work best for your proposals.

Mike Parkinson and Colleen Jolly (CPP APMP Fellows) are internationally recognized visual communication and proposal experts, multi-published authors and professional speakers. Both are partners at 24 Hour Company, a premier proposal creative services firm. Mike and Colleen have spearheaded multi-billion-dollar projects and helped their clients win billions of dollars. 

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