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2016 Conference Sessions
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Stuff ($#!%) My Father Taught Me: Practical Price to Win

Saturday, May 28, 2016 | 9:40 AM - 10:40 AM | Back Bay C

Chris Richter
When it comes to analyzing competitors and their actions, the path from novice to experienced is bumpy and full of potential land mines.  Having a decent road map helps, but following in the footsteps of an experienced guide is even better. This session covers the most important lessons the presenter has learned while making this journey over the past nine years. It also covers how these same lessons can help you improve your win probability - and meet your business goals.

Chris Richter is vice president of Operations at Richter & Company, a Frederick, Maryland, firm that focuses on competitive analysis and price to win.  He is an outstanding analyst with an entrepreneurial mindset and a proven ability to think outside the box. 

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