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Session Description

The Art of "Bid or No Bid"

Companies often lose time and money by treating bid opportunities like a high-stakes lottery instead of a strategic opportunity. Learn tips and techniques to make your department more productive and successful.


Josh EllersJosh Ellars

Josh Ellars founded Patri to help technology companies streamline the bid/no-bid decision and do more business with the public sector. He has spent nearly a decade launching public sector business units for key companies, including Qualtrics and Metalogix, and holds an MBA from Georgetown University's McDonough School of Business and a BA in Spanish from Brigham Young University.

Chris Sant Chris Sant
Founder & President
Christopher Sant Consulting

Chris Sant is the creator of the B2B Proposal Academy: easy-to-apply, laughter-packed workshops that get your team winning 35% more with clear, targeted, value-rich messages. Managers in engineering, telecom, finance, and IT have chosen Chris to train over 4,000 of their people because of his APMP award-winning “outstanding educational value.” Contact Chris’s team at for testimonials, dates and more.

Sander Wilson, CF APMP
Senior Director
LVW Electronics

Sander Wilson (CF APMP) has performed as his firm’s lead for developing and capturing new work for almost 10 years. Over this time, the company has quintupled in revenue and quadrupled in employee size, primarily due to growth in the Federal marketplace.


James FarleyJames Farley, CP APMP
Senior Director
Octo Consulting Group

James Farley, CP APMP, is an experienced business, solutions, capture, and proposal professional with a demonstrated history of winning in Defense and Federal Civilian markets. He is skilled in data center, cloud transformation, customer requirements (RFP), C4ISR, capture and proposal management, and strategic solutions. James has been the Technology Chair for APMP-NCA since May 2017 and has been working on a plan to update the technology portfolio, enhancing communications and collaboration capabilities for the Board of Directors and members. In addition to his APMP Practitioner certification, James is a certified Project Management Professional (PMP), and Certified Information Systems Security Professional (CISSP). James is a strong business executive with a Master of Business Administration (MBA) focused in Project Management and a Master of Science in Technology Management from University of Maryland University College.

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