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Session Description

Build a Winning Culture (from the Bottom Up)

What does a winning culture look like? Get tangible ideas, processes, and lessons learned to use immediately, regardless of your role, management position, or longevity of experience.


Hayley FlammHayley Flamm, CF APMP
Proposal Manager
Burns & McDonnell

Hayley Flamm is a certified proposal manager with Burns & McDonnell where she implements proposal best practices, manages a team of proposal coordinators, conducts strategy sessions, develops win strategies, and manages pursuits from capture to shortlist. She has been using InDesign for more than a decade and advocates for using the software to produce impactful, graphical, and reader-friendly page layouts.

Precious Patch
Proposal Manager
CollabraLink, Inc.

David RinaldoDavid Rinaldo
Chief Operating Officer

20+ years of building collaborative cultures, driving business and revenue growth, and having a lot of fun while doing it.


Tim SnellTim Snell, CPP APMP
Capture & Bid Director

Tim Snell, CPP APMP is an experienced trainer, facilitator and consultant who has built international proposal teams, guided change management programs and has deep exposure to developing winning cultures in Australasia, Europe and the Middle East. Using adaptive strategies, Tim has guided organisations and individuals as they grapple with the challenges of process management and team development across all dimensions of the BD organisation. Tim is currently Director of Bid & Capture at ICF and is based in London.


Bruce FarrellBruce Farrell
Proposal Manager
Plante Moran

Bruce is a business communications and development professional with a real passion for design. He specializes in bringing strong design principles to proposals, presentations, and other business documents.

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