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Session Description

Competitive Intelligence and Intelligent Pricing

Finding out what customers want and competitors offer is crucial to growth. Pricing is an opportunity to sell your company’s solution. Learn how to gather and analyze competitive intelligence in your market.


Bill AllenWilliam Allen, CPP APMP
Vice President, Business Intelligence & Marketing
Yorktown Systems Group

Bill is the Vice President of Business Intelligence & Marketing at Yorktown Systems Group, and a fortunate leader of a wonderful team of proposal professionals. Bill’s focus on competitive intelligence, intelligent pricing, and a team-first culture have led to rapid growth of Yorktown from $10 million to $90 million per year over the last two years.

Bethany Burton Bethany Burton, CF APMP
Business Development Specialist
Evergreen Fire and Security

Bethany Burton, CF APMP, is a Proposal Manager and Competitive Intelligence Analyst with ten years’ experience in commercial and Government Procurements up to $250M in value. Five years ago she began to identify the need for (and has been developing since), methods for Competitive Intelligence that encompass gathering, analyzing, and distributing a wide range of actionable information to the capture, proposal, pricing, and management teams – increasing Evergreen Fire and Security’s bid/no bid decision effectiveness and subsequent win rate.

Matthew McKelveyMatthew McKelvey
The McKelvey Group

Matthew McKelvey has over twenty-five years’ experience in Finance/Accounting, Government Contracting, Business Valuations, Process Optimization, and Training. Matt is President and CEO of The McKelvey Group, and is widely respected as a subject matter expert in both commercial and Federal marketplaces. He brings his extensive experience working with large, medium, and small companies to help his clients achieve the growth objectives of their owners.


Chris RichterChris Richter
Richter & Company

This spring, Chris Richter assumed the role of President at Richter & Company, a Frederick, Maryland firm that focuses on Competitive Analysis and Price To Win. Chris has been integral in building Richter & Company since its inception. He brings an entrepreneurial mindset and with a proven ability to think outside the box.


Neal LeveneNeal Levene, CPP APMP
Director of Proposal Management
Siemens Government Technologies

Neal Levene is Director of Proposal Management at Siemens Government Technology. With over 25 years of proposal experience, he has experience working with both large and small companies helping them win new business.

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