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Session Description

Five-Star Executive Summaries

The executive summary is the first thing, and sometimes the only thing, decision makers read. Learn what to do, and what not to do, when developing a compelling executive summary.


Betsy BlakneyBetsy Blakney, CPP APMP Fellow
Director of Proposal Management
CACI, Inc.

Betsy Blakney, CPP APMP Fellow, Trusted coach, mentor, and trainer, Betsy oversees CACI’s BD portal, BD training curriculum, and proposal writing teams. A respected conference presenter, she focuses on career readiness/re-invention, connecting best practices to winning ways, and thinking differently to achieve desired results.

Jay Herther Jay Herther, CPP APMP Fellow
VP of Business Winning
BAE Systems

Jay Herther is a Growth Leader with over 25 years of experience leading capture/proposal teams to achieve an 80% win rate and contract wins totaling over $12 Billion. Certified Capture Blackbelt. He received the APMP “Insight” Award in 2007, author of 14 APMP articles. He is a lifelong learner, mentor, and trainer with a burning passion for winning.

Mike ParkinsonMike Parkinson, CPP APMP Fellow
24 Hour Company

Mike Parkinson, CPP APMP Fellow and 1 of 36 Microsoft PowerPoint MVPs in the world, is an internationally recognized visual communication and proposal expert, author and professional trainer. He is a partner at 24 Hour Company (, the premier proposal creative services firm.


Jon WilliamsJon Williams, CPP APMP Fellow
Managing Director
Strategic Proposals

Jon Williams has been the UK Managing Director of consultancy Strategic Proposals since 2001, during which time he’s helped bid and sales teams in over 30 countries to improve their win rates and capture major deals. He’s a Fellow of APMP, and a renowned speaker and author on proposal-related topics.


Bobbie O'BrienBobbie O'Brien, CF APMP Fellow
Proposal Manager
Assured Information Security, Inc.

With over 25 years proposal development experience in the federal contracting arena, Bobbie has a thorough background to bring to bear. She is the only “Igniter” to present – so far - wearing a pink feather boa and multi-colored tutu.

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