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Session Description

How The Best Win

Research shows a direct correlation between improving proposal capabilities and improving win rates. Learn the specific areas that make the difference between highly successful teams and only average teams.


Jon WilliamsJon Williams, CPP APMP Fellow
Managing Director
Strategic Proposals

Jon Williams has been the UK Managing Director of consultancy Strategic Proposals since 2001, during which time he’s helped bid and sales teams in over 30 countries to improve their win rates and capture major deals. He’s a Fellow of APMP, and a renowned speaker and author on proposal-related topics.

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