This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Print Page | Your Cart | Sign In | Become a New Member
Session Description

Lessons from the Newsroom, or, The Daily Planet-Front Page News

What would Perry White think of your proposal writing? Would you make front page news? You may not be Lois Lane chasing fires, robberies, runaway circus tigers, or Super Villains threatening the world. Yet, you can make your proposal writing newsworthy. This workshop will reveal the basics of journalistic newswriting and newspaper editing styles. With some advertising copywriter spin for fun. In this interactive workshop we will simulate a fast paced newsroom on deadline. Role playing will facilitate a news reporting challenges with visuals. Application to proposal writing stages. This workshop will inform AND provide interactive assignments in a daily newspaper setting.

  • Write a punchy, active, newsy "lead" sentence in 10 words or less
  • The Fab Five- WWWWH
  • The reverse figure 6
  • The inverted triangle
  • Copywriter tips tell the benefits first
  • Lessons from Hemingway, Hunter Thompson, Woodward & Bernstein, and Kurt Vonnegut

Presenter Bio

Jennifer Roberts, CF APMP
Proposal Manager

Seasoned proposal manager, second career. Former Chicago newspaper reporter during the days of the Grant Park riots. Contributor to Chicago Sun Times during college. I managed business in the deadline-driven newspaper industry for 15 years of my career, including the Chicago Sun-Times, Knight-Ridder, and Times-Mirror, and B2B industry magazines. Fast paced ad copywriter on deadlines. BS and Masters studies in Journalism; University of Iowa Writers Workshop.

Return to the Bid & Proposal Con Schedule