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Session Description

Proposal Pressure Hacks

Companies often lose time and money by treating bid opportunities like a high-stakes lottery instead of a strategic opportunity. Learn tips and techniques to make your department more productive and successful.


Bruce FarrellBruce Farrell
Proposal Manager
Plante Moran

Bruce is a business communications and development professional with a real passion for design. He specializes in bringing strong design principles to proposals, presentations, and other business documents.

Yasaman Sadeghipour Yasaman Sadeghipour
Senior Marketing Coordinator

Yasaman Sadeghipour is a seasoned business development professional with experience managing proposals in the International Development, Aerospace and Defense, Marketing, Brand Management and Design Industries. She leverages her diversity of experience and head for numbers to create winning cost and technical proposals for government, commercial and nonprofit clients.

Christina Wooldridge Christina Wooldridge, CP APMP
Manager, Business Planning and Proposals
Louis Berger

Christina Wooldridge is 12-year veteran proposal and marketing professional specializing in large, complex federal pursuits for large global A-E firms. As manager of business planning and proposals at Louis Berger, she is passionate about applying high-level business development strategy and best practices throughout the capture and proposal development process.


Bette SturinoBette Sturino, CP APMP
US Proposal Manager, Sales Enablement
BMO Financial Group

Bette Sturino has 12+ years of Proposal Management experience and currently supports commercial/local government RFPs for BMO Financial Group’s Treasury & Payment Solutions team. Her experience includes content development and proposal center management. Bette is the Chapter President for the Greater Midwest Chapter and enjoys mentoring new proposal professionals. She has served on several chapter board positions since 2014 and most notably created the chapter’s 2016 webinar series called “Proposal Vitamins to Boost Your Competencies”. Bette earned her Practitioner Certification in early 2016

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