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Session Description

Rich Graphics with an Economy Budget

Even simple graphics can enhance a proposal response beyond even the most compelling narrative. Learn how to produce visualized content and then turn that into infographics for proposals using easy tools on a budget.


Bruce FarrellBruce Farrell
Proposal Manager
Plante Moran

Bruce is a business communications and development professional with a real passion for design. He specializes in bringing strong design principles to proposals, presentations, and other business documents.

Richard Goring Richard Goring

Richard is a Director at BrightCarbon, the specialist presentation agency and has helped create thousands of presentations and pitches that use visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at

Shari LambertShari Lambert
Creative Services Manager, Graphic Design
RTI International

Shari Lambert, BFA, Communication Art, is a graphic designer/illustrator and the Creative Services Manager of Graphic Design at RTI International. Ms. Lambert supervises and leads a team of in-house graphic designers and external contract talent in in the ideation and execution of visual communication strategies across print and multimedia applications in support of RTI’s research projects, business development, and corporate affairs.


Larissa NewmanLarissa Newman, CP APMP
Capture Manager
CDW Government LLC

Larissa Newman, CP APMP is a capture manager for CDW, leading capture efforts across multiple public segments. Under the “other responsibilities as needed” part of her job description you can find: sharing her enthusiasm and skills for fine looking graphics. She’s created a database of customizable graphics and easy-to-digest trainings that get even the most right-brained writers jazzed about proposal visuals. In her spare time she translates her manager’s wild sketches into stimulating graphic realities.


Lisa RehurekLisa Rehurek
Founder & CEO
RFP Success Company

Lisa Rehurek is founder and CEO of The RFP Success™ Company, a consultancy and support services firm dedicated to helping businesses improve their success in responding to state, local and corporate RFPs. With over 20 years of experience responding to and consulting on RFPs, Lisa has leveraged her experience to become a sought-after RFP strategist, speaker/trainer, author, and radio show host. Her approach to business is simple, efficient, direct and fun!

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