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Session Description

So You Think You Can Pitch? Using Industry Insights from Marketing and Advertising to Help Secure Your Win at Orals

Government and commercial clients as part of the RFP process often times have a component of orals or pitching your proposal or your solution. You can have a great idea, approach or solution, but if you can’t communicate your idea persuasively in a succinct, compelling pitch it doesn’t matter. So, what makes a good pitch? Using marketing and advertising insights, video examples from TED Talks and Mad Men, we will break down the elements and demonstrate first hand through mock pitches, how these tactics can be used when conducting an oral presentation to the Government and in a pitch to a commercial client. No matter the client, the key elements to a good pitch remain the same, and while every element of the art of the pitch is equally as important, nothing sells your service or product better than storytelling and inspiration.

Presenter Bios

Hillary Fredrick
Associate Business Development

Ms. Fredrick has more than 10 years of experience in business development, working as a proposal coordinator and manager for large Government contractors such as Jacobs and PricewaterhouseCoopers (PwC). She is currently an Associate Director at CHIEF, a branding, marketing and interactive agency located in Washington, DC. She manages efforts across business lines to include shaping the solicitation with potential clients, working with proposal managers/coordinators to manage the RFP process, developing “win” themes and strategies, and assisting with building and writing the proposal. Ms. Fredrick lends her expertise supporting mission objectives for a variety of federal government clients and commercial and nonprofit organizations, developing proposal process efficiencies to enhance and streamline business development, contributing to company growth and meeting strategic initiatives.

Dave Rinaldo
Chief Operating Officer

With over 20 years of experience in management, sales, recruiting and government contracting, Dave Rinaldo is accomplished in all aspects of shepherding and scaling a business. As the Chief Operating Officer for CHIEF—a Washington-DC based branding, marketing and interactive agency—he orchestrates resources and priorities with the level of precision needed in order to maintain and build upon CHIEF's reputation for the highest quality of work and unparalleled customer service. He also acts as CHIEF’s capture management officer, overseeing business development, capture management and contract compliance. Mr. Rinaldo has been the recipient of Washington-based SmartCEO magazine’s Executive Management Award for multiple years, a tribute to his work as a C-suite executive who consistently goes above and beyond to support and lead his organization.

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