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Session Description

Writing Business Bids and Proposals for Dummies in a Nutshell (limited to first 60 people)

The seminar is targeted for newcomers to the proposal discipline or seasoned proposal professionals who just want to brush up on their techniques. It is specifically directed to members in APMP’s Business Sector (aka Commercial). The seminar will focus on the key practices for writing effective business proposals presented in the APMP Dummies book, Writing Business Bids and Proposals for Dummies. The session will cover critical areas of proposal writing from the book, while providing hands-on experience in three sequential parts: Getting your story together – learning about your customer and how its story connects with your company’s story; Crafting your argument – building the proposal narrative from end to end, including tips for clear and persuasive writing; Packaging your proposal – assembling the parts into a one-of-a-kind, persuasive communication. Attendees will work through short exercises that will help them translate theory to action. The scenario will be a straightforward, non-technical opportunity taken from real life. Bring your laptop and your complementary copy of "Writing Business Bids and Proposals for Dummies” provided at registration.

Presenter Bios

Charlie Divine, CPP APMP Fellow
Director of Certification

Charlie Divine, CPP Fellow APMP, is the Director of Certification for the Association of Proposal Management Professionals (APMP). He has been closely associated with APMP since 1995. He has been a leader in APMP’s best practice research programs to identify the best practices and competencies that lead to successful outcomes for both individuals and organizations. Charlie is certified at APMP’s highest level, professional, and has been honored as a fellow in the organization. Prior to retirement, he worked for SBC Communications (now AT&T), leading its proposal organizations.

Neil Cobb, APMP Fellow
Continuing Lecturer
University of North Texas

Neil Cobb, APMP Fellow, is the former Executive Director of the AT&T Knowledge and Proposal Management Center and continuing lecturer in the Department of Technical Communication at the University of North Texas. He has more than 25 years of experience in proposal development and leadership, content management and repurposing, and marketing communication. Neil holds six U.S. Patents for his content authoring and repurposing methods and systems. He lives in Plano, Texas with his wife, Rebecca.

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