Print Page | Your Cart | Sign In | Become a New Member
Online Store: On-demand Education
Main Storefront
        

APMP Webinar - Tips to Communicate Real Value Prop

Item Options
Sign in for your pricing!
Price: $75.00
Quantity: *
 
Description

This webinar occurred March 2019.

Most customers are only focused on WII-FM – what’s in it for me. To truly give your customer something to chew on that brings value to them, do you provide them with evidence and provable outcomes? So many customers are focused primarily on price. What is important is to differentiate you and the value you bring with this thing called evidence. When you demonstrate how you can save them money, add true value they care about, and why your proof of the value you bring is important to them, only then can you set yourself apart from your competition.

Top Takeaways

  • Find out how to uncover the evidence you need to differentiate you
  • Discover how to mine your approach for provable outcomes that actually save money or bring value your customer cares about
  • Learn the key “must do’s” in the business volume to convey your value proposition

Target Audience

This session delivers actionable data that anyone who builds proposals, business relationships and communication with their customers that anyone can use.

 

Presenters

Marsha Lindquist headshotMarsha Lindquist
President
Granite Leadership Strategies, Inc.

Marsha Lindquist is an experienced price proposal manager & expert in pricing strategy. Marsha has built a tradition of quality consulting to Government contractors for over 30 years and is adept in persuasive pricing that wins. Ms. Lindquist has achieved the distinguished title of NCMA Fellow & APMP Practitioner.

Mark Wigginton headshotMark Wigginton
Regional Vice President
Shipley Associates

Mark Wigginton started helping clients understand the value of his solutions on his paper route for the Gainesville Sun. Today he helps his clients extricate their proposals from “the vast sea of sameness” by focusing on value. He speaks regularly at APMP chapter events and international conferences.

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.