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APMP Webinar: The (Proposal) Checklist Manifesto

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Presenter: Samantha Enslen, President, Dragonfly Editorial

It’s 6:00 pm Friday, and you’ve got 30 pages of proposal copy to proof. You’re tired and over-caffeinated. Is there any chance you’ll do a good job?

Yes, there is—if you use a checklist.

In his 2009 book The Checklist Manifesto, surgeon Atul Garwande explains how checklists simplify highly complex tasks—from flying airplanes to removing tumors. Our work may not be as important as brain surgery, but we can use Gawande’s methods to bring rigor and consistency to our proposal processes.

In this session, you’ll learn how to:

  • Create checklists to guide various steps in the publications process — writing, editing, proofreading, and desktopping
  • Understand what kinds of tasks to include in a checklist, and what to leave off
  • Customize checklists to guard against your blind spots
  • Integrate checklists into your workflow so you never skip a step.

About the Presenter

Samantha Enslen runs Dragonfly Editorial, an agency that provides copy writing and editing to customers worldwide. She is the former editorial manager for CSC and a former contributing editor to the Editorial Eye. She is also an award-winning writer who has been recognized for her websites, brochures, feature stories, and white papers. Samantha is on the executive board of the American Copy Editors Society (ACES) and is the managing editor of Tracking Changes, ACES’ journal. Dragonfly Editorial specializes in editing proposals, and they work with many government contractors and private firms.




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