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APMP Webinar - Understanding and Communicating the Science of Good Page Design

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This webinar occurred September 2017.

When it comes to page design, everyone (and their brother) has an opinion. But strong page design is not just a matter of taste—there are best practices. In this webinar, we will walk through the key elements of strong page design along with a discussion on why each of them is essential. Perhaps more important, we will discuss how we can communicate these principles to subject matter experts and other stakeholders. 

IMPORTANT: You must register at least one hour prior to a webinar, to ensure you receive the registration link from GoToWebinar in time. If you register after this threshold, you may receive the link in time, however there is no guarantee. Regardless, you will receive an email with a link to watch a recording of the presentation, a few hours after the webinar happens.

Top Takeaways

Attendees should leave with an understanding of key design principles and well equipped to apply these lessons and become and advocate for good design.

Target Audience

Anyone who wants to learn a few fundamental design principles and wants to know how to communicate them.


Bruce Farrell
Proposal Manager
Plante Moran

Bruce Farrell is a Proposal and Presentation Specialist for the Management Consulting group of Plante Moran and he has been working in business communications and development for over twenty years. He has designed documents for a variety of organizations and frequently speaks to groups about print, presentation, and web design. Bruce is currently the President of the Greater Midwest Chapter of APMP.

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