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APMP Webinar - Transforming Proposal Feedback into Continuous Improvement

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This webinar occurred December 2017

Our organization struggled for years to develop a meaningful Post-Mortem process. We realized that collecting post-submission data could – and should – serve more of a purpose than having a process for process’ sake. Our department does not have direct contact with customers; we receive post-award feedback via written proposal evaluations or account team debriefs. As a standalone, these comments highlight proposal strengths and weaknesses but not the variables that possibly caused those results. We also sought internal feedback – from ourselves, SMEs, and account and company leadership. We turned the process positive – re-naming it Lessons Learned – made survey participation easy, held post-survey discussions, developed action plans, and followed through. With this feedback, we have now connected the dots – putting reasons behind the results –and integrated it as a critical variable into our capture process and all proposal functions.

Top Takeaways

  • Ideas for Starting a Feedback Gathering Process.
  • Tips for Engaging Management and SMEs.
  • How to Analyze Feedback Results.
  • How to Apply Feedback Analysis to Continuous Improvement Initiatives.


Target Audience

  • This webinar will primarily benefit Business Sector (formerly Commercial) professionals, but may apply to some federal audiences although some federal after-action processes can be different.
  • The content applies to proposal departments of 1-100.
  • The content can inform proposal professionals who wish to start a lessons learned process, those who wish to improve upon the process they have, and those who want to do more to incorporate feedback into their proposal improvement efforts.



Jody Alves
Senior Proposal Writing Specialist
International Game Technology (IGT)

Jody Alves is a 21+-year IGT proposal professional and previous APMP Bid & Proposal Con presenter who has long been involved in IGT’s Business Proposals feedback process planning. Also an instructor of proposal writing and development at the University of Rhode Island, she leads teams that review student proposal projects and guides students in understanding the feedback, integrating it for skills-building and proposal improvement, and using it for capture and development of the next proposal. She serves as a Leadership Team member for APMP’s re-branded Business Sector.

Sarah Lamberti
Senior Manager, Bid Management
International Game Technology (IGT)

Sarah Lamberti leads a team of seven Bid Managers and a Business Proposals Analyst in IGT’s Business Proposals Department. She joined the department as an editor, moved to bid management, and has since been named Manager and, most recently, Senior Manager of the team. She is a key participant in the department’s management team, which has evaluated and improved many day-to-day processes and, as a result, enabled new efficiencies and productivity across all proposal functions.

Nicole Wilson
Senior Manager
International Game Technology (IGT)

Nicole Wilson, recently promoted to the position of Bid Manager, began her proposal career as an intern in IGT’s Business Proposals department. Hired full-time as Traffic Coordinator, she expertly moved every piece of the department’s 100+ proposals through the production process in 18 months. She was then tapped for a new internal position as Business Proposals Analyst, which had her analyzing several proposal functions for improvement opportunities. She was a key figure in the development of the department’s now-operational Lessons Learned process.

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