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APMP Publications

APMP Proposal Guide: the Foundation Accreditation Study Guide
Retail Price: $119
APMP Member Price: $59 Save $60!

The APMP Proposal Guide is the official study guide for the APMP Foundation Accreditation exam. The Guide is based on extensive research into the best-practices for managing and developing successful proposals. { View Product }


APMP Industry Glossary of Terms
Retail Price:
APMP Member Price: $25 Save $150!

This is an official APMP Certification resource!
APMP presents its official APMP Industry Glossary of Terms—the association’s official standard of terms for the best practices for proposal, bid, business development, capture and graphics professionals. This resource delivers common language, vendor-neutral references that represent complex industry activities, regardless of business size or geographic region. { View Product }
APMP’s Commercial Community Profile
Retail Price: $174
APMP Member Price: FREE to APMP Members

APMP’s Commercial Community Profile includes financial information, statistics by country and other important data that helps you measure your commercial proposal operations with others throughout the world. This highly educational and fact-filled report deconstructs the typical proposal center and is the world’s first comprehensive overview of the commercial proposal industry. Learn about the commercial proposal industry, its players, practices, the types of organizations they represent, and the volume of work they do, compared to the industry in various geographic regions.

The APMP Commercial Community Profile helps define and deconstruct one part of the proposal industry at an extremely affordable cost. { Order Now }

APMP US Salary Survey

APMP U.S. Salary Survey 2014
Retail Price: $349
APMP Member Price: FREE to APMP members
Not a member of APMP? Join now.

The APMP U.S. Salary Survey 2014 details current employment trends of U.S. proposal, capture, business development and graphics industry professionals. The study includes detailed responses on what proposal, bid, capture, business development and graphics industry professionals earn and offers employer data. { View Product }

Capability Maturity Model® for Business Development, Version 2.0
Retail Price: $89.95
APMP Member Price: $49.95
Save $40.00!

The BD-CMM is the standard for high performance in Business Development (BD). Version 2.0 reflects significant, world-wide operational experience, lessons learned, and research studies conducted since Version 1.0 was released in 2004. In addition, the new version restructures content to align with Capability Maturity Model Integration® (CMMI®). { View Product }

Metrics to Manage BD Results

Metrics to Manage Business Development Results
Retail Price: $69.95
APMP Member Price: $39.95
Save $30.00


This 70-page monograph presents a new, research-based approach to achieving organizational goals. The monograph outlines a coherent strategy for managing business-development performance using an approach to metrics that creates a causative link between performance management and predictable results. { View Product }

Benchmark Study on Implementing PTW/CA Capability in a Company
Retail Price: $69.95
APMP Member Price: $39.95
Save $30.00

This 40-page monograph represents the final report from the BD-Institute’s industry study on developing and maintaining viable capability in Price-To-Win and Competitive Analysis (PTW/CA) within a company. { View Product }

Benchmarks in World-Class Proposal Writing Capability
Retail Price: $79.95
APMP Member Price: $49.95
Save $30.00

This work shares very practical results of the BD-Institute’s 2008 Research Project on Proposal Writing Capability, funded by BAE Systems Electronics and Integrated Solutions in Nashua, NH. { View Product }

Member Publications
24 Hour Company DIY Billion Dollar Graphics (includes Virtual CD)
Retail Price:
APMP Member Price: $44.95 Save $5!
Stop losing proposals due to a bad graphics or miscommunication. Learn to turn your words and ideas into winning proposal graphics. The Billion Dollar Graphics book includes the step-by-step process, the P.A.Q.S. Questionnaire, hundreds of winning proposals graphic examples, a Virtual CD with graphics and templates to get you started and more. { Purchase Product }

Best Informed Wins - Collected Articles of Bob Lohfeld from Washington Technology 2010 – 2012
Paperback Edition: $21.95
Kindle Edition:

Bulk Sales: 50% discount for 40 paperbacks or more
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Bob Lohfeld shares his capture management and proposal management thoughts and best practices—along with business development advice for the government contracting industry.

Topics include:

  • To succeed, deliver what you promised
  • Better reviews equal better proposals
{ View Product }

Lohfeld Consulting Group Insights Capture & Proposal Insights & Tips
Paperback Edition: $21.95
Kindle Edition:

Bulk Sales:50% discount for 40 paperbacks or more
Please contact

Lohfeld Consulting Group’s experts share their proposal development and capture management-related tips, hints, and tricks—along with thoughts on best practices in proposal development.

Topics include:

  • Lohfeld Team’s favorite business, proposal, and design books
  • 4 Major elements of qualified business opportunities
{ View Product }

Shipley Business Development Series
Retail Price:
APMP Member Price:
$179 Save $70!

This package includes all three best practice Shipley guides, including the Proposal Guide, Capture Guide, and BD Lifecycle Guide and wall foldout. The comprehensive reference guides help you understand sales, capture, proposal, and business development best practices and proven principles. { View Product }
Proposal Essentials: Win more, win more easily

A concise, pragmatic, entertaining guide to developing winning sales proposals – written by the authors of the "Proposal Guys” blog, Jon Williams and BJ Lownie. Significantly discounted rates are available for orders of multiple copies. Please email for more details. { View Product - US } { View Product - UK }

Shipley Business Development Lifecycle Guide
Retail Price:
APMP Member Price:
$59 Save $20!

Now, the Shipley 7-Phase process framework is well-documented and published. Purchase the guide and receive a foldout wall chart showing the flow of this best practice framework for business development in any industry. Understand the inputs, outputs, and key milestones at each step and phase of a well-defined process. { View Product }
Shipley Capture Guide, 3rd Edition
Retail Price:
APMP Member Price: $89Save $30!

The Shipley Capture Guide contains over 228 pages of guidelines, best practices, and tips for improving capture planning, strategy, and management. Business Development professionals will find value in referring to these best practices, including several annotated Capture Plan templates that provide models for capture teams. { View Product }

Shipley Proposal and Capture Guide, Combined Bundle
Retail Price:
APMP Member Price:
$129 Save $50!

Order the Shipley Proposal and Capture Guide together for a bundled discounted price. Understand more about the Shipley 96-Step Business Development Process by using both the Capture Guide and the Proposal Guide. This package includes the Fourth Edition of the Shipley Proposal Guide and the latest version of the Shipley Capture Guide. { View Product }

Shipley Proposal Guide, 4thEdition
Retail Price:
APMP Member Price: $69 Save $20!

Shipley's Fourth Edition of the award-winning Proposal Guide. This guide includes best practices, mock-ups of tools, and information necessary to plan, prepare, and deliver winning proposals in any industry. Global clients and professionals from virtually all markets benefit from this award-winning guide. { View Product }

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