Jay Herther

JayHerther

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Jay Herther, CPP APMP Fellow (Class of 2008)

Vice President, Business Winning
BAE Systems

Bio

Jay Herther has over 33 years of experience leading capture/proposal teams – the past 11 leading Business Winning.
Author of 13 APMP articles, has been the lead instructor for > 50 Business Winning workshops to over 1,000 people. Author of 500 BW articles/blogs. Member of Inc BD Council.

Jay has two Masters' degrees from MIT (Aero & Sloan Mgt) and has attended a Harvard Business School Executive program. Jay is a certified APMP (Association of Proposal Management Professionals) Professional, an APMP Fellow, and a recipient of the APMP Insight Award. He is a Shipley Certified BlackBelt. He has received several BAE Systems' Chairman Awards, including the 2013 Gold for “Closing the Gap in Business Winning.” Author of “Campaign to Win – the 13 Commandments” and “Whiffy – the Secrets of Remarkable Presentations.”

He is a lifelong continuous learner, mentor, trainer, and practitioner with a burning passion for winning business. He reads ~50 business books a year.

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

Kulkarni Shubhada photo

Shubhada Kulkarni, CP APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.

Mayura Ravishankar, Proposal Associate

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

Aynsley Davidson v2

Aynsley Davidson, CP APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP