Jay Herther

JayHerther

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Jay Herther, CPP APMP Fellow (Class of 2008)

Vice President, Business Winning
BAE Systems

Bio

Jay Herther has over 33 years of experience leading capture/proposal teams – the past 11 leading Business Winning.
Author of 13 APMP articles, has been the lead instructor for > 50 Business Winning workshops to over 1,000 people. Author of 500 BW articles/blogs. Member of Inc BD Council.

Jay has two Masters' degrees from MIT (Aero & Sloan Mgt) and has attended a Harvard Business School Executive program. Jay is a certified APMP (Association of Proposal Management Professionals) Professional, an APMP Fellow, and a recipient of the APMP Insight Award. He is a Shipley Certified BlackBelt. He has received several BAE Systems' Chairman Awards, including the 2013 Gold for “Closing the Gap in Business Winning.” Author of “Campaign to Win – the 13 Commandments” and “Whiffy – the Secrets of Remarkable Presentations.”

He is a lifelong continuous learner, mentor, trainer, and practitioner with a burning passion for winning business. He reads ~50 business books a year.

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

Tuck Ailsa Photo Cropped

Ailsa Tuck, CP APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

Kulkarni Shubhada photo

Shubhada Kulkarni, CP APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP