Nancy Kessler

Back to Fellows Directory

Nancy Kessler, CPP APMP Fellow (Class of 2004)

Executive Consultant
Shipley Associates

Bio

Nancy is retired from Shipley Associates, continuing to work as a part-time Executive Consultant. She worked in the BD field in both industry and consulting for over 35 years, becoming an APMP Fellow for her work in the development of the Business Development Capability Maturity Model.

Since retiring from full-time work, Nancy has moved from the DC area to Tulsa, OK, near her younger son and his family. She volunteers with SCORE, a national organization partially funded by the Small Business Administration to help entrepreneurs, and recommends it highly to everyone who enjoys the business of winning business!

What does being an APMP Fellow mean to you?

It was an immense honor to be inducted into the Fellows in 2004 along with Art Bass, Mike Humm, and Dick Eassom, people whose knowledge and capability I've always respected and regarded as aspirational for me. I still use the designation along with my APMP certification in my professional communications.

While the environment is evolving and tools are growing more and more intuitive, the occasional flash of insight from long experience can be useful. For APMP, the Fellows represent that voice of experience as well as the personal honor of being selected.

And, of course, it means my dues are paid beyond my life expectancy!!

What's your best memory from attending an APMP event?

So many! But the best memory is probably the outpouring of love, respect, and admiration for Charlie Divine when he retired. It was obviously in return for the love and care he lavished on our organization and its members. I'm so glad I got to work with him and share his immense joy in life, work, and others ... and a few glasses of wine!

What advice do you have for a proposal professional entering our field?

Keep current on technology, maximize your strengths, acknowledge your weaknesses, and publicly ask for help, always keep learning and growing, celebrate both wins and losses as ways to do the former, and remember that those you manage are responsible FOR you, not just TO you.

Anything else you would like to add?

Proposal professionals are often unsung heroes. Thank goodness we have APMP to help us sing for ourselves.

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.

Liz Megli, CF APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

Aynsley Davidson v2

Aynsley Davidson, CP APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

289 20220826104813307 200X200

Suzanne Shields, CPP ES-M APMP

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP