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RuthTurman

Ruth Turman, CP APMP Fellow (Class of 2012)

Senior Sales Operations Manager
Optum Serve (United Health Group)




Bio

Ruth is a Senior Sales Operations Manager at Optum Serve. She manages executive reporting of growth activities, oversees growth pipeline governance for three business units, administers the engagement of external proposals and other growth consultants, and contributes technology solutions in support of sales operations, governance, and proposal management functions.

Prior to joining Optum Serve, Ruth was a Senior Proposal Developer for Companion Data Services, LLC (CDS) for 18 years. In that capacity, she managed bids ranging from $1.5M to $1.5B, delivering winning proposals to U.S. Government agencies and state and local governments. Ruth was instrumental in introducing APMP best practices and certifications to CDS and its parent organization, BlueCross BlueShield of South Carolina.

Ruth has previously served on the APMP Board of Directors, as a chapter officer for the Florida Sunshine Chapter, served as a Bid & Proposal Con volunteer, contributed to several APMP committees, and continues to serve as a jurist for APMP's 40 under 40 recognition program.

Ruth is a world traveler, amateur photographer, and writer of children's fiction.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is so much more than a recognition; it is a calling to continue to contribute to the profession that has provided us with such a rich, generous, and rewarding community of professionals.

What's your best memory from attending an APMP event?

There are so many, but a common thread is meeting and networking with other bid and proposal professionals who understand who we are, what we do, and that speak our language.

What advice do you have for a proposal professional entering our field?

Take advantage of APMP's opportunities to engage, network, learn, become accredited, mentor, serve and lead.

 

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP