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BrendaCrist

Brenda Crist, CPP APMP Fellow (Class of 2011)

Vice President
Lohfeld Consulting Group

Bio

Brenda is Vice President at Lohfeld Consulting Group. She provides capture, proposal management, proposal writing, and orals coaching support on bids ranging from small task orders to multi-billion dollar bids. Her expertise spans the health, commerce, transportation, energy, environment, and security fields. She has been an APMP ATO instructor since late 2011 and has helped hundreds of students become APMP certified. She is a former APMP Chapter Chairperson of the Year and currently serves as the APMP Chesapeake Chapter Program Chairperson.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means constantly trying to contribute to the APMP community by being an active member of my chapter, serving on APMP committees, and mentoring new bid and proposals professionals. It also means upholding the highest ethical and professional standards.

What's your best memory from attending an APMP event?

Attending my first chapter event, where everyone was so welcoming and kind. Eric Gregory gave the presentation that night, and one of the case studies he reviewed was about a bid Bob Lohfeld had won despite overwhelming odds, so it was very memorable.

What advice do you have for a proposal professional entering our field?

Take advantage of all the resources that APMP offers! Do not hesitate to reach out to a fellow and ask for help or advice.

Anything else you would like to share?

It has been a great pleasure to be part of APMP. It is a vital and growing community.

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
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Sarah Chapman, CP ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
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Sonal Bhatnagar, CP APMP, PMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP