Cathy Day

CathyDay

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Cathy Day, CAP CPP APMP Fellow (Class of 2008)

Senior Trainer and Consultant
Shipley Ltd.

Bio

Cathy is a Senior Trainer and Consultant at Shipley Ltd in the UK where she has worked for the last 20 years. She delivers Shipley training programs and workshops across industry worldwide. She is passionate about helping individuals be the best that they can be within the business winning lifecycle.

As the developer of APMP's core certifications and retired APMP Chief Examiner, she continues to train and coach members through their journey to become certified and increase their recognition.

At home Cathy is an avid reader, enjoys theatre and film and long walks with the dog whatever the weather!

What's your best memory from attending an APMP event?

Dinner with Charlie Divine, and maybe a dozen others in New Orleans a good few years ago, and hearing the story Charlie told about his old family recipe for chicken bone soup!! It kept those around the table laughing all night, and we still laugh about it. Good friends are my abiding memory of APMP events.

What advice do you have for a proposal professional entering our field?

Today within APMP, there are so many people to take advice from or seek help from. Reach out to your local Chapter or someone you have met or heard of within the APMP to get that advice or help, and an added bonus is that you will make lifelong friends.

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

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Aynsley Davidson, CP APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate