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About APMP Fellows Ceri Mescall
CeriMescall

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Ceri Mescall, CAP CPP ES-M APMP Fellow (Class of 2020)

Work Winning Consultant









Bio

Ceri is a self-employed Work Winning Consultant. Clients trust her to sustain, elevate, and transform their proposal functions. Over her 16-year career, She's helped to secure almost a billion dollars in sustainable, profitable work. Ceri's clients have described her as “strategic, yet practical,” “a trusted advisor,” and “a true master of her craft.”

Ceri is one of only 22 people globally (out of 12,000+ active members) that holds all four main APMP certifications. She's also an APMP 40 Under 40 Award winner (class of 2019), a presenter/panelist, article author, awards judge, and a LinkedIn content creator.

When She's not winning work, she's planning her next adventure (Ceri's visited 35+ countries so far), enjoying nature on her doorstep (beautiful British Columbia in Western Canada), and watching international rugby union (She's an avid Wales supporter!)."

What does being an APMP Fellow mean to you?

  • I’m honored to have been recognized for my contributions throughout my career in the bid and proposal industry.
  • I’m honored to have been recognized for my contributions throughout my career in the bid and proposal industry.
  • I’m proud to be in such great company – 100+ thought leaders around the globe.
  • I’m conscious of the responsibility that comes with the title – using an abundance mindset to share knowledge and leading practices to help others succeed.

What's your best memory from attending an APMP event?

Delivering my Ignite presentation to hundreds of peers on the final morning of BPC Dallas 2022. The Ignite format is five minutes and 20 slides - each slide automatically advances every 15 seconds. My presentation - “It’s Been Emotional,” - was about the curiosity, pride, relief, freudenfreude, and belonging we experience when working on proposals.

What advice do you have for a proposal professional entering our field?

  • Be curious: See the opportunity in every interaction (beyond the immediate task). Ask open-ended questions and listen actively. Expand your network to proposal-adjacent functions (e.g., capture, sales, marketing, account management, client experience).
  • Be curious: See the opportunity in every interaction (beyond the immediate task). Ask open-ended questions and listen actively. Expand your network to proposal-adjacent functions (e.g., capture, sales, marketing, account management, client experience).
  • Be versatile in the way you communicate: Flip the script from “treat others as you wish to be treated” to “treat others as they wish to be treated” – this could include varying comms methods (e.g., video call, text, DM, email), level of detail, level of (respectful) challenge.
  • Be your own advocate: Control the narrative by writing and delivering your personal elevator pitch that shows your understanding of your stakeholders’ pain points and the outcome they’ll receive by working with you. Track your accomplishments week by week and present the highlights in advance of performance reviews.

 

The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
Tuck Ailsa Photo Cropped
Ailsa Tuck, CP APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP