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Nancy Kessler, CPP APMP Fellow (Class of 2004)

Executive Consultant
Shipley Associates

Bio

Nancy is retired from Shipley Associates, continuing to work as a part-time Executive Consultant. She worked in the BD field in both industry and consulting for over 35 years, becoming an APMP Fellow for her work in the development of the Business Development Capability Maturity Model.

Since retiring from full-time work, Nancy has moved from the DC area to Tulsa, OK, near her younger son and his family. She volunteers with SCORE, a national organization partially funded by the Small Business Administration to help entrepreneurs, and recommends it highly to everyone who enjoys the business of winning business!

What does being an APMP Fellow mean to you?

It was an immense honor to be inducted into the Fellows in 2004 along with Art Bass, Mike Humm, and Dick Eassom, people whose knowledge and capability I've always respected and regarded as aspirational for me. I still use the designation along with my APMP certification in my professional communications.

While the environment is evolving and tools are growing more and more intuitive, the occasional flash of insight from long experience can be useful. For APMP, the Fellows represent that voice of experience as well as the personal honor of being selected.

And, of course, it means my dues are paid beyond my life expectancy!!

What's your best memory from attending an APMP event?

So many! But the best memory is probably the outpouring of love, respect, and admiration for Charlie Divine when he retired. It was obviously in return for the love and care he lavished on our organization and its members. I'm so glad I got to work with him and share his immense joy in life, work, and others ... and a few glasses of wine!

What advice do you have for a proposal professional entering our field?

Keep current on technology, maximize your strengths, acknowledge your weaknesses, and publicly ask for help, always keep learning and growing, celebrate both wins and losses as ways to do the former, and remember that those you manage are responsible FOR you, not just TO you.

 Anything else you would like to add?

Proposal professionals are often unsung heroes. Thank goodness we have APMP to help us sing for ourselves.

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP