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About APMP Fellows Robin Davis
RobinDavis

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Robin Davis, CPP APMP Fellow (Class of 2019)

CEO
Metre

Bio

Robin founded and is CEO of Metre, a proposal development consulting firm exclusively dedicated to the healthcare industry.

She fell into proposals in 2001 when she identified a need on the sales team she was supporting. She found APMP and built the proposal function at the company from the ground up. After getting downsized, she launched her firm in 2009 and has never looked back. Robin and her team have helped health plans and healthcare services organizations win billions in revenue in the employer (FI and ASO), state and local government, Medicaid, and Medicare markets across all product lines (e.g., medical, pharmacy, dental/vision). In 2021, she brought on a business partner/COO to support rapid growth and expansion into new markets. With thousands of winning proposals under her belt, she's most proud of the company's 95% repeat business rate--a sign that clients trust Metre to help them win without that drama. Metre is recommended as the proposal firm of choice by the Blue Cross and Blue Shield Association and has a 90% win rate for state business with the Blues.

She is also a sought-after speaker, teacher, and mentor inside and outside the proposal industry. She lives in Nashville, TN, with her wife and five animals. She owns a neighborhood bar/restaurant/craft beer mecca/pub with her wife and "eats, drinks, and travels for fun."

What does being an APMP Fellow mean to you?

It means that I'm all in! I love this industry, I love what I do, and being an Association Fellow with those letters behind my name is a visual representation of that. I like to spend time with my proposal nerd friends, talking about fonts, the art and science of our industry, and sharing my experiences to help others grow. This is my tribe; these are my people.

What's your best memory from attending an APMP event?

Just one? The first conference I attended in 2001 changed the trajectory of my career. When I spoke at my first BPC conference in 2006, I fell in love with it. The connections that I've made at APMP events are priceless. Again, this is my tribe.

What advice do you have for a proposal professional entering our field?

Engage with your peers and leverage every opportunity and resource available to you. You have what you need here to succeed.

 

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP