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Session Description

To Your Heart's Content: Develop Content Libraries That Cut Proposal Time 35% While Still Improving Win Rates

Short proposal deadlines are an attempt to get you to negotiate against yourself under pressure. But you can turn this obstacle into an opportunity. Let your competitors fumble around copying and pasting generic boilerplate and reinventing the wheel with every RFP. Let them deal with including the wrong client name. After this talk, you'll be quickly and successfully producing lean, personalized proposals. How? A content library consists of reusable, prewritten proposal sections that address client concerns and show them how you deliver the value they want. Join us to learn how to create a content library that emotionally connects to the client's specific distress and goals. You'll see that it's possible to hit the best practices that make your proposals irresistible... while still cutting proposal time by 35%.

Presenter Bio

Chris Sant
President
Christopher Sant Consulting

Chris Sant has trained and consulted on proposal improvement at engineering, IT, banking, HR and other companies with a combined market cap of over $325 billion. A graduate of Stanford Law School, he never lost a trial. He was named Consumer Lawyer of the Year and honored by the California State Bar. Chris offers proposal training, coaching and consulting on proposal best practices, developing value propositions, and turning small opportunities into larger, value-creating deals.

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