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The Science of Winning

Events The Science of Winning

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Science of Winning Positive NO APMP Branding

Unlocking the Psychology, Data, and Strategy Behind Proposal Success.

The Science of Winning event is designed to bring together proposal professionals, behavioral experts, data analysts, and business leaders for an in-depth exploration of the intangibles that drive success in bids and proposals. This immersive experience covers everything from the psychology of influence to leveraging data analytics, providing practical, research-backed techniques to give your team a competitive edge.

Event Highlights

  • Behavioral Insights: Learn how to harness human psychology to shape proposals that resonate with decision-makers. Discover persuasive techniques that influence evaluator choices.
  • Data-Driven Strategy: Use data analytics to identify patterns and tailor your proposals for maximum impact. Gain hands-on experience with win/loss analysis and performance metrics.
  • Visual and Storytelling Impact: Master the role of graphic design in capturing attention and simplifying complex ideas. Develop storytelling skills to make your proposals memorable and impactful.
  • Leadership & Goal-Setting: Set effective, measurable goals for proposal teams to drive consistent improvements. Discover leadership techniques that inspire and empower high-performing proposal teams.

All conference sessions and resources will be available on the event platform and APMP TV for 60 days after the event's date.

Pricing

  Early Bird Rate
(before June 27)		 Regular Rate
Member $150 $200
Nonmember $250 $350
Corporate Member   $175

 

Register

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on July 10, 2025. There are no cancellations after that time.

Continuing Education: CEUs/CPDs for APMP Certifications

Once the event schedule is set, the total number of CEUs/CPDs will be confirmed here. Live attendees will automatically receive these credits in their CEU/CPD Trackers within a week after the event concludes.

Need help locating your CEU/CPD Tracker? Here is a short video on finding your CEU/CPD Tracker and logging CEUs/CPDs.

Questions about the APMP Certification Program? Contact the APMP Director of Certification, Kimberly Kissel, at [email protected].

 

Sponsorships

For sponsorship opportunities, please contact Chelsea MacKenzie, APMP’s Event Manager, [email protected].

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP