skip to main content

The Science of Winning

Events The Science of Winning

Register Agenda Speakers

Science of Winning Positive NO APMP Branding

The Science of Winning | Virtual Event | July 24, 2025

 

Unlocking the Psychology, Data, and Strategy Behind Proposal Success.

The Science of Winning virtual event is designed to bring together proposal professionals, behavioral experts, data analysts, and business leaders for an in-depth exploration of the intangibles that drive success in bids and proposals. This online immersive experience covers everything from the psychology of influence to leveraging data analytics, providing practical, research-backed techniques to give your team a competitive edge.

Event Highlights

  • Behavioral Insights: Learn how to harness human psychology to shape proposals that resonate with decision-makers. Discover persuasive techniques that influence evaluator choices.
  • Data-Driven Strategy: Use data analytics to identify patterns and tailor your proposals for maximum impact. Gain hands-on experience with win/loss analysis and performance metrics.
  • Visual and Storytelling Impact: Master the role of graphic design in capturing attention and simplifying complex ideas. Develop storytelling skills to make your proposals memorable and impactful.
  • Leadership & Goal-Setting: Set effective, measurable goals for proposal teams to drive consistent improvements. Discover leadership techniques that inspire and empower high-performing proposal teams.

All conference sessions and resources will be available on the event platform and APMP TV for 60 days after the event date.

Pricing

This is a virtual event.

  Rate
Member $200
Nonmember $350
Corporate Member $175

 

Register

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on July 10, 2025. There are no cancellations after that time.

Continuing Education: CEUs/CPDs for APMP Certifications

Once the event schedule is set, the total number of CEUs/CPDs will be confirmed here. Live attendees will automatically receive these credits in their CEU/CPD Trackers within a week after the event concludes.

Need help locating your CEU/CPD Tracker? Here is a short video on finding your CEU/CPD Tracker and logging CEUs/CPDs.

Questions about the APMP Certification Program? Contact the APMP Director of Certification, Kimberly Kissel, at [email protected].

 

Sponsorships

For sponsorship opportunities, please contact Chelsea MacKenzie, APMP’s Event Manager, [email protected].

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
Tuck Ailsa Photo Cropped
Ailsa Tuck, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
1563353906885
Norbert Thiemermann, CPP ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
KK 2
Karthik Koutharapu, CP APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
BetteSturino125x150
Bette Sturino, CP APMP