Cathy Day

CathyDay

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Cathy Day, CAP CPP APMP Fellow (Class of 2008)

Senior Trainer and Consultant
Shipley Ltd.

Bio

Cathy is a Senior Trainer and Consultant at Shipley Ltd in the UK where she has worked for the last 20 years. She delivers Shipley training programs and workshops across industry worldwide. She is passionate about helping individuals be the best that they can be within the business winning lifecycle.

As the developer of APMP's core certifications and retired APMP Chief Examiner, she continues to train and coach members through their journey to become certified and increase their recognition.

At home Cathy is an avid reader, enjoys theatre and film and long walks with the dog whatever the weather!

What's your best memory from attending an APMP event?

Dinner with Charlie Divine, and maybe a dozen others in New Orleans a good few years ago, and hearing the story Charlie told about his old family recipe for chicken bone soup!! It kept those around the table laughing all night, and we still laugh about it. Good friends are my abiding memory of APMP events.

What advice do you have for a proposal professional entering our field?

Today within APMP, there are so many people to take advice from or seek help from. Reach out to your local Chapter or someone you have met or heard of within the APMP to get that advice or help, and an added bonus is that you will make lifelong friends.

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP