Cathy Day

CathyDay

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Cathy Day, CAP CPP APMP Fellow (Class of 2008)

Senior Trainer and Consultant
Shipley Ltd.

Bio

Cathy is a Senior Trainer and Consultant at Shipley Ltd in the UK where she has worked for the last 20 years. She delivers Shipley training programs and workshops across industry worldwide. She is passionate about helping individuals be the best that they can be within the business winning lifecycle.

As the developer of APMP's core certifications and retired APMP Chief Examiner, she continues to train and coach members through their journey to become certified and increase their recognition.

At home Cathy is an avid reader, enjoys theatre and film and long walks with the dog whatever the weather!

What's your best memory from attending an APMP event?

Dinner with Charlie Divine, and maybe a dozen others in New Orleans a good few years ago, and hearing the story Charlie told about his old family recipe for chicken bone soup!! It kept those around the table laughing all night, and we still laugh about it. Good friends are my abiding memory of APMP events.

What advice do you have for a proposal professional entering our field?

Today within APMP, there are so many people to take advice from or seek help from. Reach out to your local Chapter or someone you have met or heard of within the APMP to get that advice or help, and an added bonus is that you will make lifelong friends.

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

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Shubhada Kulkarni, CP APMP