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DickEassom

Dick Eassom, CF APMP Fellow (Class of 2004)

Vice President, Corporate Support
SMA, Inc.



Bio

Dick has been with SMA since 1998 and serves as Vice President for Corporate Support on SMA’s Leadership Team. Among his many other responsibilities, he leads SMA’s internal Proposal Development Center and its Publications Department.

He has nearly 30 years of experience developing winning proposals for clients in the US, UK, Australia, Canada, and Germany across a wide range of domains, including radio communications, space and satellites, C4ISR systems, base operations logistics, and medical claims insurance operations.

Prior to joining SMA, Dick was with GEC-Marconi Communications in the UK for over 20 years specializing in high-frequency (HF) and tropospheric scatter military radio communications.

He has a BSc in Electrical and Electronic Engineering from the University of Leeds, UK, and is a certified Fellow of the Association of Proposal Management Professionals (APMP). He has been an APMP member since 2001, including five years on the APMP Board of Directors, and is a recipient of APMP’s William C. McRea Founders Award. He has served on the Board of the APMP Western Chapter (previously the APMP California Chapter) since 2013.

What does being an APMP Fellow mean to you?

Recognition of my contributions to APMP as an organization and the capture and proposal industry.

What's your best memory from attending an APMP event?

Unexpectedly being inducted as an APMP Fellow; Chairing the 2007 Annual Conference in Savannah; unexpectedly receiving the APMP Founders Award; and many more over the years.

What advice do you have for a proposal professional entering our field?

  1. Get certified.
  2. Get involved with your local chapter.
  3. Don't be afraid to share your expertise and experience with others.

Anything else you would like to share?

Looking forward to continuing to support APMP's mission!

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
KK 2
Karthik Koutharapu, CP APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
Tuck Ailsa Photo Cropped
Ailsa Tuck, CP APMP