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EdwardAlexander

Edward Alexander, CPP APMP Fellow (Class of 2009)

Vice President (Retired)
Shipley Associates








Bio

Ed was a dynamic, seasoned platform professional certified to provide consulting in training, capture/proposal consulting, and process consulting. He led capture and proposal efforts that resulted in $2.6B and $5.3B wins. Ed designed and delivered many of the Shipley training courses offered. He taught more than 1,000 workshops and trained more than 20,000 participants in more than 20 countries for more than 400 companies.

He was the first in the USA to be certified at the CPP level.
A retired Army Colonel, he served more than 28 years at all levels of command and staff, including two years of combat in Vietnam.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is important to me in that my peers recognize the contributions I have made to our craft and that I can be an example to others who strive to excel in our profession.

What's your best memory from attending an APMP event?

Receiving my APMP Fellow plaque at the APMP conference in Chandler, AZ. It was a very humbling experience with the Native American blessing/portion of the ceremony.

What advice do you have for a proposal professional entering our field?

Access our Body of Knowledge and leverage the experiences/input from others before you to make your job easier and to apply best practices.

 

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP