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KatWyon

Kathryn Wyon, CPP APMP Fellow (Class of 2015)

Research Director
Strategic Proposals


Bio

Kat is widely recognized as one of the UK’s leading bid and proposal management professionals, with a strong commitment to APMP. Kat is enterprising, empathetic, and energetic, with excellent communication and organizational skills.

Highly regarded across the bid management industry, she is recognized for her passion for proposals, and championing proposal management best practices. In her senior management roles in Sales & Marketing, Professional Services, commercialization, and Bid management, she has successfully defined and implemented best practice processes and recruitment, management, and motivation of staff within the team.

She has an exceptional ability to create a broad collaborative working ethic with all disciplines and all people.

Kat is married with two lovely daughters and had a life-altering stroke in 2017 that has left her with partial sight and a catalog of health issues.

What does being an APMP Fellow mean to you?

It's a wonderful accolade and helps me to evangelise about bidding and proposals with credibility! Being a fellow better enables me to give back to the profession (through things like being the Independent assessor for the bid/proposal apprenticeship).

What's your best memory from attending an APMP event?

They are all fabulous. From them all, it's the camaraderie and joy that runs through them and is contagious. It leaves you feeling buoyed and sustained.

What advice do you have for a proposal professional entering our field?

You are in a powerful position with lots of skill and intelligence- don't let anyone walk all over you. You are SO MUCH MORE than administration (even though you are undoubtedly brilliant at that too!)

 

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP